S&R Associates represented the SAR Group in INR 2.08 billion investments

S&R Associates represented the SAR Group in INR 2.08 billion investments by M&G Catalyst Capital Fund in Livpure Smart Homes, a home automation products provider, and Livpure India, a manufacturer of water purifiers, as well as an INR 250 million investment by Ncubate Capital Partners (part of the SAR Group).

The substantial capital infusion will propel Livpure’s expansion plans, fueling product development, innovation, and category diversification to meet the rapidly evolving demands of Indian consumers. With the support of InCred Capital as the exclusive advisor, Livpure aims to accelerate its offering of sustainable home solutions, further enhancing its market presence.

In addition to this investment, S&R Associates also played a pivotal role in advising Livpure Smart Homes in its INR 463.47 million acquisition of 6.38% of the share capital of Livpure Private Limited from existing shareholders, solidifying Livpure’s position in the market.

The S&R Associates team was led by partner Sanjeev Adlakha and counsel Kanika Khanna and included associates Ananya Mittal and Rishabh Uppal.

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